Hospitality Think Tank

For this edition of Coffee Break with the Hospitality Think Tank, our members talked about wellness in hospitality, including the evolution of spa services and the need to maximize revenue potential from hotel facilities.

The participants discussed the potential for revenue generation through the wellness concept, emphasizing the shift towards amenities, food offerings, and storytelling to attract more guests and increase profits. They explored the strategic utilization of hotel amenities, such as the swimming pool, to offer revenue-generating services such as meditation and wellness activities. The conversation highlighted the challenges of managing different guest experiences and the need to strike a balance between paying and non-paying guests.

The group also discussed the complex interplay between operational costs and wellness initiatives in the hospitality industry. They emphasized the need to develop the skill set of existing staff and the potential of wellness initiatives as a means to retain employees and attract talent. The conversation also addressed the evolving trends in wellness within the hospitality sector, including the broader definition of wellness that encompasses mental health, social connections, and personalized experiences.

Overall, the meeting provided a comprehensive exploration of the multifaceted nature of wellness in the hospitality sector, emphasizing the importance of collaboration between different hotel departments to create comprehensive wellness experiences for guests and ultimately shaping the future of wellness in hospitality.

Full conversation here:

With the participation of Brandy Collins (Independent Consultant), MariaPia Intini (CitizenM), Hylton Lipkin (Banyan Tree), and Celine Vadam (WE(i) Think)